Creators with Icon status are given exclusive perks and benefits such as:
Priority access to all brands' challenges
Earn more on challenges
Claim more than one challenge at one time
See less waitlists
See new brands first
In order to qualify to be an Icon, we look for creators who consistently demonstrate:
Videos containing bright, natural lighting
Strong camera presence and fast-paced editing style
Audio + visual quality are clear
Kale gives real people the chance to share the brands they love in their own way. After your first challenge, we’ll review your account—including both Kale and non-Kale videos—because we look at your overall growth as a content creator. We want to help you make your best content and support you along the way. Creators can apply every three months to become a Kale Icon and unlock exclusive benefits.
For additional inspiration, check out our Kale Blog on for tips on becoming a content creator!
Still need help? Send us an email at [email protected]. Be sure to include your email and phone number associated with your Kale account!